Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a very popular social media tool. Instagram was originally developed so as people could apply different filters to photographs that they had taken on their smartphones and would allow these types of easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to develop so strategies low barriers to admission.
It can be a medium that allows for easy sharing of content 24×7.
What connected with success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and any huge selection of others are able to employ a the tool to:
To increase awareness to their products and services.
To increase brand status.
To showcase their community and pro bono work to inspire and attract leads to build relationships with their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be able to posted and shared folks either wearing or by using these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as company owners in the businesses are able to leverage the of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the of attractive photographs of their own food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would be interested in or search designed for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their buy instagram likes bank account. This ‘influencer’ group has changed the world there are a couple of eyeballs there ready to see your products and services. The audience has been built for you. The engagement has now been formed and experiencing this acquiring your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will help you to expand your audience speedier. Therefore taking time to identify key ‘influencers’ in your industry and in what way you can tap into this crucial.
Hashtags – What is he?
How do they be once did increase business exposure?
I indicate that if you are interested in getting onto Instagram you spend time beforehand doing your Hashtag experience. Hashtags are tags that you can add in a caption of images that you upload. Set up a hashtag you should try to use the # symbol at the front of the tag which usually add a keyword or several keywords without spaces after the hash expression. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already consider hashtags that they are also popular on Twitter nonetheless, if you are not take a look online observe some associated with how they have been used. The intent of the hashtag is to tag your photo together with a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.